AI/GEO Visibility Audit · YMYL Brands

AI/GEO Visibility Audit for YMYL Brands

Five audit areas. One action roadmap. Delivered in 4–6 hours. AI Overview presence, competitor citation analysis, E-E-A-T prerequisites, schema implementation, and FCA-compliant content opportunity mapping — with the YMYL citation dynamics that generic AI/GEO audits don't know exist.

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What the Audit Covers

Five areas. Generic audits reach two.

The complete AI/GEO visibility audit for a regulated financial brand — from AI Overview presence through competitor citation gaps to the FCA-compliant content opportunity map that tells you exactly what to produce.

01

AI Overview & Cross-Platform Citation Audit

Every target query checked across Google AI Overview, Perplexity, and ChatGPT — manually, using live search. Which queries trigger AI responses. Whether the brand is cited or absent in each. Which competitor content is cited and what specific structural and E-E-A-T characteristics give those competitors the citation advantage over the brand's uncited alternatives.

02

YMYL Citation Prerequisites Assessment

For YMYL financial brands, E-E-A-T signals function as citation prerequisites — not enhancements. Without named author credentials with verifiable financial qualifications, primary regulatory source citations as in-text references, and editorial review disclosure, structural optimisation alone does not produce AI citations. The audit identifies per page: prerequisite met, prerequisite absent, specific signal required.

03

Schema & Structured Data Audit

FAQ schema, Article schema, and financial product structured data implementation reviewed against AI citation eligibility. Schema implementation directly affects whether AI systems can accurately extract and cite content. The audit identifies which pages have citation-eligible schema and which don't — and specifies the exact schema additions required for each priority page.

04

Competitor Citation Analysis

Which competitor content is cited for the brand's target queries — specific URLs, content types, structural characteristics, and E-E-A-T signals. Per-query gap analysis: what the cited competitor page has that the brand's page doesn't. This is the most actionable output of the AI/GEO audit — it tells you exactly what needs to change on specific pages to compete for specific citations.

05

FCA-Compliant Content Opportunity Map

Given FCA financial promotions constraints on citation-eligible content formats, the audit identifies which compliance-eligible content types — regulatory explainers, educational financial guides, compliance framework articles — have the highest AI citation potential for the brand's confirmed AI Overview-triggering queries. The content production brief that maximises citation potential within financial promotions rules.

How It Works

Surgical. Not a week-long engagement.

4–6 hours total. You provide the data. I do the analysis. You review and present. The 80/20 roadmap is the centrepiece — not a 60-page report of every finding.

01

You provide data

30–45 min

Ahrefs exports, GSC, GA4, ad account data, back-office funnel numbers. One brief covering the client's 3 main problems and 3 main competitors. Everything exportable in under an hour.

02

Full analysis

2–3 hours

Complete audit across all pillars. Competitor gap analysis. YMYL and FCA compliance review. Findings prioritised by commercial impact — not by audit severity score.

03

Review & refine

30–45 min

You review the output, add client relationship context, adjust framing. Nothing should surprise you — the 80/20 roadmap is structured to match the priorities you briefed.

04

Deliver to client

1 hour

Presentation-ready findings. The 3 highest-leverage fixes first. Supporting actions second. 90-day roadmap as the centrepiece. Discovery conversation for the next engagement built in.

What It Delivers

AI citation baseline. Action roadmap. FCA-compliant opportunity brief.

The 80/20 rule applied to every output: the 3 things that move the needle 80% of the way, the next 5 that handle the remaining 20%, and everything else deprioritised and revisited in 90 days.

The 80/20 roadmap format

3 highest-leverage actions → fix these first, they produce 80% of the improvement.
Next 5 supporting actions → the remaining 20%, sequenced by compound impact.
90-day timeline → month-by-month so the CMO can plan resources and set expectations internally.

  • AI citation baseline across 3 platforms — current presence and absence for every target query across Google AI Overview, Perplexity, and ChatGPT.
  • The 3 highest-priority citation opportunities (80%) — the specific pages and queries where citation is closest and the gap is smallest.
  • YMYL prerequisite audit — per-page eligibility assessment with the exact signal additions required to move each priority page to citation-eligible status.
  • Schema implementation specification — exact structured data additions per priority page, ready to hand to a developer.
  • FCA-compliant content production brief — prioritised list of compliant content types with highest AI citation potential for confirmed AI Overview queries.

Ready to see where your brand stands
in the AI search layer — and what it takes to be cited?

Book a discovery call to discuss your current AI visibility position, your 20–30 target queries, and what the YMYL-specific AI/GEO audit would find for your regulatory context.

Book a Discovery Call →