Six audit pillars. One 80/20 roadmap. Delivered in 4–6 hours. Technical SEO, on-page, backlinks, content, competitor gap analysis, and international — with the YMYL quality standards and FCA/ESMA compliance layer that generic audits don't know to apply.
Book a Discovery Call →The complete SEO audit for a regulated financial brand — from technical infrastructure through to backlink gaps, content compliance, and the competitor analysis that shows exactly what they have that you don't.
Core Web Vitals performance, crawlability and indexation status, site architecture, internal link equity distribution, structured data implementation, and mobile experience. The technical foundation that determines whether every other SEO investment compounds or leaks — including the specific technical requirements that apply to YMYL financial content sites.
Title tags, meta descriptions, heading hierarchy, internal link architecture, URL structure, and page-level content optimisation. Audited against YMYL quality signals — not just keyword placement. Every on-page element assessed for both organic ranking impact and FCA financial promotions compliance where applicable.
Full backlink profile from Ahrefs: domain authority distribution, toxic link identification, anchor text profile, referring domain quality. Competitor backlink gap from Ahrefs Link Intersect — every backlink your three main competitors have that you don't, with acquirability assessment. This is where most forex broker SEO authority gaps actually live.
Content library assessed against YMYL quality standards, topical authority architecture, and FCA/ESMA financial promotions compliance on indexed content. Four-tier priority output: Suppress (compliance risk), Fix (below YMYL bar), Strengthen (signal gaps), Produce (topical authority gap). Generic audits check readability scores. This audit checks whether your indexed content creates regulatory exposure alongside its search visibility.
Ahrefs Content Gap identifies every keyword your competitors rank for that you don't. Link Intersect shows every backlink they have that you're missing. Topical coverage mapped against your three main competing brokers — which topics they own, where the gaps are, and what content investment produces the largest competitive visibility gain. One export. Complete picture.
Forex brokers operate across multiple jurisdictions in multiple languages. Hreflang implementation, international site architecture, country and language targeting configuration, and language-specific content coverage — assessed against the broker's actual regulatory permissions by jurisdiction. A broker running international SEO without hreflang is sending duplicate content signals and losing the ranking benefit of the international pages.
4–6 hours total. You provide the data. I do the analysis. You review and present. The 80/20 roadmap is the centrepiece — not a 60-page report of every finding.
30–45 min
Ahrefs exports, GSC, GA4, ad account data, back-office funnel numbers. One brief covering the client's 3 main problems and 3 main competitors. Everything exportable in under an hour.
2–3 hours
Complete audit across all pillars. Competitor gap analysis. YMYL and FCA compliance review. Findings prioritised by commercial impact — not by audit severity score.
30–45 min
You review the output, add client relationship context, adjust framing. Nothing should surprise you — the 80/20 roadmap is structured to match the priorities you briefed.
1 hour
Presentation-ready findings. The 3 highest-leverage fixes first. Supporting actions second. 90-day roadmap as the centrepiece. Discovery conversation for the next engagement built in.
The 80/20 rule applied to every output: the 3 things that move the needle 80% of the way, the next 5 that handle the remaining 20%, and everything else deprioritised and revisited in 90 days.
The 80/20 roadmap format
3 highest-leverage actions → fix these first, they produce 80% of the improvement.
Next 5 supporting actions → the remaining 20%, sequenced by compound impact.
90-day timeline → month-by-month so the CMO can plan resources and set expectations internally.
Book a discovery call to discuss your broker's current organic position, your three main competing brokers, and what the six-pillar audit would find for your specific regulatory context.
Book a Discovery Call →