Paid Acquisition

Paid Acquisition for Regulated Financial Brands

Your platform dashboard shows registrations. Not FTDs. The gap between those two numbers is where your campaign's economic story disappears. Specialist paid acquisition for regulated financial brands — where platform certification compliance, FCA financial promotions rules, and true FTD attribution are the baseline, not the advanced layer.

Book a Discovery Call →
What I Do

Paid acquisition built for compliance-constrained verticals.

Three disciplines that generic paid agencies don't cover — because they've never run financial services campaigns under FCA financial promotions rules or built attribution that connects ad spend to first-time depositor cost.

01

FTD Attribution & True CPA

We connect acquisition spend to actual first-time depositor cost — not registration CPA. Two campaigns showing identical €45 CPA on platform can produce FTDs at €130 and €375 respectively. Without the attribution connection between ad platform and trading platform back-office, the budget allocation decisions are made from a metric that doesn't reflect commercial performance.

02

Platform Certification Compliance

Google, Meta, and other platforms require certification for financial services advertisers — with specific requirements for CFD, forex, lending, and investment product advertising. Campaigns running without appropriate certification face account suspension risk. Every campaign structure accounts for current platform-specific financial advertising certification requirements before any budget is committed.

03

FCA/ESMA Creative Compliance

Financial promotions rules apply to paid ad creative — restrictions on performance claims, required risk warnings, prohibited comparative statements, and constraints on promotional framing. Every ad concept, copy variation, and landing page is reviewed against applicable financial promotions rules before budget is deployed. No compliance surprises after spend is committed.

Industries

Which vertical are you in?

The same specialist methodology applied to four distinct regulatory environments — each with its own compliance constraints and growth dynamics.

Ready to build paid acquisition
that reports against FTDs — not registrations?

Book a discovery call to discuss your brand's current paid acquisition setup, attribution architecture, and what specialist paid strategy looks like for your specific regulatory context.

Book a Discovery Call →