FCA-authorised fintech paid acquisition operates under financial promotions rules, platform certification requirements, and creative constraints that apply specifically to regulated financial products. Specialist paid acquisition for fintech brands where compliance is part of every campaign decision.
Book a Discovery Call →Three disciplines that apply specifically to FCA-authorised fintech paid acquisition — built around the financial promotions compliance framework, product-category-specific platform certification, and attribution that connects paid spend to commercial outcomes.
FCA financial promotions rules apply to all paid ad creative for authorised fintech products — restrictions on performance claims, required risk warnings, prohibited comparative statements, and promotional framing constraints. Every ad concept, copy variation, and landing page is reviewed against FCA financial promotions requirements before budget is committed. Non-compliant creative is regulatory risk deployed at paid acquisition scale.
Google, Meta, and other platforms require specific financial services certification for regulated fintech product advertising, with requirements that differ by product category — lending, investment, payment, insurance. Campaign architecture is built around the current certification requirements for the specific fintech product category, not generic financial services certification that may not cover the actual product being advertised.
Fintech paid acquisition attribution requires connecting ad platform data to product onboarding completion and activated user status — the commercial outcomes that matter, not the platform-reported conversion event. We build the attribution framework that bridges paid spend data and product analytics, enabling optimisation against the metrics that fintech commercial teams report against.
Generic paid agencies produce fintech campaigns without FCA financial promotions review, without the correct product-category platform certification, and without attribution that reaches the commercial outcomes that regulated fintech businesses report against. The consequences appear at different stages — compliance exposure immediately, account disruption at first policy review, and attribution gaps in every campaign performance discussion.
Book a discovery call to discuss your fintech brand's current paid setup, FCA financial promotions constraints, and what specialist compliant paid acquisition looks like for your specific product category.
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