Fintech Growth Consultant · Forex · Prop Firms · Payments

Fintech growth consultant: systems that turn marketing into revenue.

Digital marketing, SEO, Google Ads and paid acquisition, CRO, AI search (GEO and AEO) and growth strategy for fintech companies — with specialist experience in forex brokers, prop firms and payments.

Book Strategy Call→Take Growth Diagnostic
✓SEO & Organic Growth✓Paid Acquisition✓Conversion Optimization✓AI Search (GEO & AEO)✓Fractional Growth Leadership
Hristo Hristov, Growth Consultant
Hristo Hristov
Who Am I

A strategic growth partner — not a marketing vendor.

I work with fintech, forex, prop firms, and ambitious founders who want more than marketing activity — businesses that need a strategic partner to identify the real growth bottlenecks and build systems that compound revenue over time.

Every engagement starts with a clear diagnosis: where is growth breaking down, and what is the highest-leverage move right now. Then we build and execute — across SEO, paid acquisition, conversion, and growth infrastructure.

SEO & OrganicPaid AcquisitionFunnel & CROGrowth SystemsFractional CMO / FGO
Growth Architecture

Four pillars of growth.

Integrated strategies across paid, organic, conversion, and leadership.

01Acquisition

SEO & Organic Growth

Long-term, compounding organic visibility that drives qualified traffic and revenue.

  • Technical & on-page SEO · crawlability, indexing, Core Web Vitals, titles, headings, site architecture
  • Content strategy & off-page SEO · keyword research, topical authority, link building and digital PR
  • BOFU revenue assets · high-intent landing pages, comparison pages, review content
  • AI search optimization · generative and answer engine optimization (GEO & AEO), structured data, entity optimization, AI Overviews, ChatGPT, Perplexity and LLM discoverability
02Acquisition

Paid Ads & Performance Marketing

Profitable customer acquisition built on data, attribution, and conversion efficiency.

  • Google Ads, Meta Ads & LinkedIn Ads · campaign structure, audience segmentation, bidding, creative testing
  • Native & programmatic · Taboola, Outbrain and other networks, used selectively by policy and audience
  • Customer value & retention · onboarding journeys, lifecycle marketing, retention, and LTV growth
  • Measurement & attribution · tracking, ROAS, CAC, LTV, and performance visibility
03Conversion

CRO & Conversion Rate Optimization

Improve conversion rates by removing friction and strengthening the customer journey.

  • Funnel analysis · uncover drop-offs, bottlenecks, and missed revenue opportunities
  • Testing & experimentation · prioritizing and validating improvements through structured testing
  • User experience & messaging · improving clarity, trust, and conversion intent
  • Customer behavior insights · understanding how users interact, decide, and convert
04Leadership

Growth Strategy & Fractional Leadership

Find what is limiting growth, prioritize what matters most, and execute with confidence.

  • Growth diagnostics · identify bottlenecks, inefficiencies, and missed opportunities
  • Strategic planning · roadmaps, priorities, KPIs, and resource allocation
  • Systems & optimization · measurement, automation, experimentation, and process improvement
  • Ongoing partnership · strategic guidance, accountability, and continuous growth support
Explore

Explore by service and industry.

Six services, each with a dedicated page for forex brokers, prop firms, fintech companies and payment companies.

My Method

How I work.

01

Audit & Diagnosis

Deep dive into your current funnel, competitors, and market. Identify the biggest lever.

02

Strategy & Roadmap

90-day plan with ranked experiments, success metrics, and resource allocation.

03

Build & Execute

We handle implementation — campaigns, landing pages, content, tracking setup.

04

Measure & Iterate

Weekly reporting, monthly reviews, quarterly scaling decisions based on data.

Where We Create Impact

Four channels. Compounding results.

Every engagement drives measurable growth across organic, paid, conversion, and scalable systems.

JanFebMarAprMayJunJul+340% ↑
01

SEO & Organic Growth

  • —Turn organic visibility into qualified traffic, customers, and revenue.
  • —Content architecture · topical clusters, keyword targeting, editorial calendars
  • —AI & search visibility · Google AI Overviews, ChatGPT, Perplexity, and modern search
  • —Competitive intelligence · gap analysis, SERP monitoring, opportunity mapping
+64%ROAS+86%Lead CVR-37%CAC
02

Paid Ads & Performance Marketing

  • —Campaign architecture · account structure, audience segmentation, bid strategies
  • —Landing page optimization · A/B testing, conversion rates, scroll-depth analysis
  • —Attribution & tracking · multi-touch ROAS, CAC visibility across all platforms
  • —Scaling strategy · audience expansion, creative testing, and profitable growth
Visitors100%Leads42%+20ptSignups17%+13ptCustomers7%+10pt
03

CRO & Funnel Optimization

  • —Funnel audits · drop-off points, friction identification, and conversion leaks
  • —Testing strategy · prioritizing and validating improvements that increase conversion rates
  • —UX & persuasion · offer clarity, copy frameworks, value communication hierarchy
  • —Customer behavior insights · understanding how users interact, evaluate, and convert
AcquireConvertRetainScalegrowthFlywheel→ compounds+340%Average revenue YoY-37%CAC reduction (paid)+48%Conversion rate lift180+Implementations done
04

Growth Systems & Leadership

  • —Growth audits · competitive positioning, GTM readiness, bottleneck identification
  • —Custom 90-day roadmaps · ranked experiments, KPIs, team accountability cadence
  • —System design · acquisition, conversion, retention, and reporting frameworks
  • —Fractional leadership · FGO / CMO-level strategy embedded in your organization
Interactive Tool
Growth Diagnostic

Find your biggest
growth lever.

Three questions → one clear path forward.

Question 01 of 03

Where is growth breaking down?

Not enough organic traffic or visibility✓
Traffic arrives but doesn't convert✓
Paid campaigns are inefficient or unprofitable✓
Need direction — not sure where to focus✓
Audits & Advisory

Start with the problem you already know you have.

Audits and diagnostics find where growth is breaking. Advisory gives you senior judgment on decisions before they are made.

Advisory

Strategic Growth Advisory

Senior outside perspective on growth decisions already in motion: unit economics, agency and vendor evaluation, hiring support.

Learn more →Diagnostic

Growth Systems Diagnostic

Six leak points from acquisition to retention, quantified and prioritised by revenue impact.

Learn more →Audit

SEO Audit

Technical, on-page, backlinks, content, competitors and international, with a 90-day roadmap.

Learn more →Diagnostic

Paid Ads Diagnostic

Conversion tracking health, FTD attribution, platform certification and campaign structure.

Learn more →Audit

PPC Audit

A focused PPC review of tracking, attribution, account structure and competitor intelligence.

Learn more →Audit

CRO / Funnel Audit

Funnel mapping, KYC diagnostic, mobile UX and deposit-page review with a prioritised roadmap.

Learn more →Audit

AI / GEO Visibility Audit

AI Overview presence, competitor citations, E-E-A-T prerequisites and schema, mapped to commercial impact.

Learn more →
Mutual NDA — Signed Before Every Engagement

We don't begin
without one.

A mutual, legally binding NDA is executed before any strategy call, audit, or data exchange — no exceptions. Not a formality. A hard requirement.

In fintech and forex, your acquisition architecture, conversion data, and growth infrastructure are worth protecting at the contract level. That's exactly where this starts.

"Confidentiality is not a policy — it is a prerequisite for doing meaningful work."

What is protected by contract

Acquisition Architecture

Campaign data, channel mix, audience segments, conversion funnels, and acquisition infrastructure.

Financial Intelligence

Revenue figures, ROAS, CAC, LTV, and all performance KPIs shared during the engagement.

Competitive Positioning

Competitor analysis, market research, differentiation strategy, and GTM intelligence.

Growth Infrastructure

Internal systems, team structures, technology stacks, processes, and automation frameworks.

Get in Touch

Let's talk about your growth.

Book a strategy call directly, or send a message and I'll get back to you within 24 hours.

Recommended

Book a Strategy Call

30 minutes. No pitch. Just a focused conversation about where you are and what the highest-leverage move looks like for your business.

Minimum 24h notice · Zoom or Google Meet

Book on Calendly →

Tell me about your business

The more context you give, the more useful my response will be.

I respond within 24 hours · No spam, ever.